The role of branding in Influencing buying decisions for technology products in B2B markets.

By Akhtar Khan

Founder & Creative Director @ Identity Brandcom

Co-Founder @ Xedsoft

Jt. Head - Marketing & Communication @ Association of Designer's of India (ADI) Akhtar Khan brings in his 14 years of experience in working closely with entrepreneur's helping them shape the branding of their products for their target audience. Making sure the product is perceived as desired by their makers, pulling the right customers, and driving growth. He'll be also sharing some trivial branding tips that are often overlooked by technology entrepreneurs that place them in the undesired position in their audience's mind.

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